There are a few benefits of becoming a publicly-traded company. If gaining a lot of capital quickly is what a company needs, it is in its best interest to go public. By reaching a large pool of investors, companies can access more opportunities to increase their funding for their research, expansion, or infrastructure. Also, it makes it easier for companies to liquidate their assets more quickly than privately held companies. However, a drawback of going public is the time and money to get started. It can range between six to nine months for a company to go public. And companies…

Many businesses have their own mobile apps because they know how useful it is in today’s world, especially for online ordering. Traditional methods like pamphlets or mailing coupons to provide value to customers are not as effective as mobile apps. Digital information and promotions are easier for customers to retain through their mobile apps since it requires no effort from customers. Mobile apps present a better opportunity for customers to want to go back to that business instead of rummaging through their drawers for a coupon. It may not be cheap for some businesses. …

Many businesses have switched over to social media to promote their products and services because of the vast amount of potential sales from gaining followers online. Social media is a useful and cost-effective tool for businesses to utilize. So, it is a missed opportunity for businesses that do not create a social media presence. Here are seven reasons why businesses should invest in social media marketing.

1. Promote Products and Services

Social media is a great way to showcase your products and services. With some effort, a business could create eye-catching social media posts that make their products look appealing. A…

Having a Human Resources department is not necessary for a company to function. However, why do companies choose to incorporate Human Resources into their organization and appoint an HR manager regardless of not needing one? For one, the human resources department oversees the recruitment for their company. That includes filtering through dozens of resumes and selecting the best candidates that fit their company’s business needs and culture. Afterward, Human Resources will conduct interviews to get to know the candidates on a deeper level by asking behavioral questions, which go beyond just asking questions based on their knowledge and experience. …