Many businesses have switched over to social media to promote their products and services because of the vast amount of potential sales from gaining followers online. Social media is a useful and cost-effective tool for businesses to utilize. So, it is a missed opportunity for businesses that do not create a social media presence. Here are seven reasons why businesses should invest in social media marketing.
- Promote Products and Services
Social media is a great way to showcase your products and services. With some effort, a business could create eye-catching social media posts that make their products look appealing. A pair of shoes could be shown in many different ways that tell different stories depending on what the business wants to convey through social media. Furthermore, businesses can advertise any promotional events through social media such as holiday sales in no time.
2. Build Brand Awareness
When a business creates their brand, it represents their identity, culture, and story, which distinguishes them from their competition. Also, branding has to include a logo so that businesses have a face for customers to recognize and it makes it easier to build trust with customers. Hence, it is essential for businesses to build on their brand to reach as many people as possible because consumers should know where a business stands. Likewise, branding entices quality candidates to want to work with a business that aligns with their values. Businesses should use every available resource at their disposal to build their brand and that consists of social media. Social media can successfully communicate a business’ story with no trouble. Consumers will begin to grow to recognize a business’ brand, but only if the business takes the time to deliver their message properly and consistently.
3. Increase Online Traffic
If a business has created an online page for customers to browse and order products then it is in their benefit to want to increase their online traffic. Social media can act as a catalyst for potential customers by grabbing their attention and redirecting them to a business’ website. Potential customers can be funneled through social media using promotional posts and sharing great content. Also, social media can pull potential customers from all over, which makes it manageable to reach different demographics. Additionally, an increase of online traffic can boost a business’ search engine ranking as well and that will produce a competitive edge. With an increase of online traffic, this should also improve a business’ sales since more people are being taken to their online website and purchasing their products.
4. Cost-Effective
Advertising using traditional methods can be costly unlike social media which is affordable and faster. Over the years, cable television and radio is becoming less relevant for advertisers as consumers move on to other forms of entertainment such as streaming services. Therefore, businesses should seek out an effective and cheaper alternative to promote their products and social media is their best option. Social media just requires time and dedication to create an effective marketing campaign.
5. Establish Customer Loyalty
Sustaining customers ought to be the highest priority for businesses because without repeat customers, a business would not last. Therefore, it is important for businesses to establish customer loyalty and a great way to do that is through social media. Businesses have the ability to engage with their customers using social media as their platform by providing the opportunity for them to directly respond to customer feedback and to recognize them as well. For instance, if a customer posted a picture on social media with a business’ product then the same business should respond by thanking them and recommending other products. Social media makes customers readily accessible for businesses without having to utilize surveys or email marketing. Whenever a customer posts anything negative regarding a business then it is also another opportunity for that business to change that customer’s opinion by responding with a relevant solution.
6. Data and Analytics
Gathering relevant data from consumers is vital for businesses to stay informative and to get ahead of their competition. Social media can easily provide this data in real time. Major social media platforms like Facebook and Instagram offer analytics to businesses, which reveals how and when online visitors interact on their social media page. This data allows businesses to make better decisions since social media analytics can provide them an insight on how consumers are reacting or will possibly react on certain matters. To give an example, a restaurant that has implemented a new flavor for their chicken wings and gauge their customers’ feedback from social media. Depending on how well received the new flavor is, the restaurant can either continue using the new flavor or remove it from their menu.
7. Pass On Industry Knowledge
An effective way for businesses to build trust and loyalty from consumers is to provide insight on their industry using social media as their platform. Communicating on social media can keep followers engaged and there is no better way than to bestow industry knowledge. People follow experts because it keeps them informed about subjects that matter to them and businesses can use this to their advantage. A business that specializes in groceries can inform people on social media the difference between organic foods and non-organic foods.
Social media marketing can be time consuming, so why not make it easier by having a team work on your behalf? Trusting an expert to post for your business’ social media will make it less frustrating to get started and free up time for you to concentrate on the operations of your business. Book a meeting today with Zaytech’s Social Media Marketing team and let them assist your business without the struggle. Click on this link to get started: https://smartonlineorder.com/social-media-brand-awareness/
