Many businesses have their own mobile apps because they know how useful it is in today’s world, especially for online ordering. Traditional methods like pamphlets or mailing coupons to provide value to customers are not as effective as mobile apps. Digital information and promotions are easier for customers to retain through their mobile apps since it requires no effort from customers. Mobile apps present a better opportunity for customers to want to go back to that business instead of rummaging through their drawers for a coupon. It may not be cheap for some businesses. However, the benefits can outweigh the cost of improving your online presence.
Build Customer Loyalty
Mobile apps make it easier to build lasting relationships with existing customers since it gives customers a direct connection to the business. As long as a business is not utilizing a third-party app to promote themselves, businesses can readily communicate with their customers on their app. Mobile apps offer a different kind of customer experience, which is tailored more for their own customers than a one size fits all method created by apps like Yelp, DoorDash, Clover, etc. Businesses can send their customers with their app instant notifications for promotions or rewards. Also, apps that customers download from a business are normally their first choice. For instance, customers will use their favorite restaurant’s app first before looking at an app like GrubHub. Having a mobile app makes it possible to market directly to your existing customers and present other services that they might be interested in.
Increase Brand Recognition
Businesses with their own app do not have to share with competitors. One of the downfalls of using a third-party app is not being able to stand out from competitors. For example, a customer searching for a bakery on Yelp will see all the bakeries in their area, which gives those bakeries equal access to that customer. Therefore, a business with its own mobile app doesn’t have to fight for its customers’ attention. Having a mobile app will help increase visibility and make it easier to get recognized by potential customers. A business’s image and logo will be in the front view for all customers to see on their very own app.
Quick and Accessible
Customers with smartphones can have easy access to a business’s mobile app without logging into a computer. The mobile app will be available at all times since customers tend to carry their smartphones everywhere. Also, transactions made through a mobile app are seamless because of services like Apple Pay and Android Pay. Not only that, mobile apps give customers the ability to save their information for faster checkouts. Shopping or ordering on an actual website could be a hassle for some customers, especially when they are on the go. So, normally apps are used more often than websites. Mobile apps do not need to rely on the internet and can access the smartphone’s cellular network, which makes it convenient for everyone.
Great Addition to Your Website
Give customers the best of both worlds by having a website and a mobile app. Customers will appreciate having access to both a business’ website and their app. It also makes it easier for a business to please both customers who prefer websites and customers that prefer mobile apps. Plus, mobile apps are a great way to bring customers to websites and vice versa. When customers are sent to a business’ website from their mobile app, it can increase their SEO rank.
